Our Mission

Support families through products that promote health and well-being for our tiniest humans and the planet.

Better Products

Helping families grow and stay healthy, means supporting them with the best products we can produce. To us this means everything we make will be USDA certified organic, made without the use of chemical preservatives and bottled in glass. In doing this, we know we are providing products that truly make a difference.

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Certified Organic

When describing our products, we’ll never use an unregulated term like “natural”. Our formulas are all USDA certified organic because less pesticides, better soil, and cleaner water are non-negotiables in our book.

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If you don’t have to consume chemicals, don’t. That’s how we feel when it comes to consuming unnecessary preservatives. Think fresh fruits and vegetables. All of our products are formulated without the use of chemicals or preservatives, just like Mother Nature intended.

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Bottled In Glass

Plastic is threatening existence on a global scale. While eliminating plastic use is an overwhelming task, we believe every little bit helps. We choose to bottle our products in glass because it’s better for the planet and for our health.

Right Over Easy

Making better choices. Being part of the solution. As a business, parents and community members, we strive to make choices that will help to heal our planet, not hurt it. We’re not perfect, but we are trying. We’re big believers that every little choice we make, has the potential to make a big difference.


Building a community of families by providing the resources to make better choices for their children. We are a movement empowering families, a conversation for authenticity, motivation and support. We know other parents are the most powerful resource, and that no one can do it alone. We’ll do our best to share relatable, honest and resourceful information and provide a place to listen to each other. Your stories are the inspiration for everything we do.

Our Story

Simply a Better Tomorrow

At our core, we are a group of committed parents and activists who knew that providing care to our families could be done better and simpler — with a little help. So often, we saw ourselves and other parents having to choose between what’s right and what’s easy. We vowed to break that paradigm.

What’s right can also be easy.

So we gathered together researchers, developers, educators, scientists, physicians, and innovators, all with the passion to create products and information that could truly help mothers and Mother Nature equally.

We knew it would take hard work, but everything worth doing always does. We only develop products that truly work, and provide supplemental vitamins and minerals, all while easing parents’ worried minds. We only deliver products that are certified-organic and preservative-free for families like yours and ours.

We are parents supporting parents by providing everything we can to help. You do the hard work of parenting — we’ll do the work to ensure providing clean products for your little one is the easiest part.